Leading Mobile Customer Experience Management (CEM), guaranteeing results

TeleManagement World 2005, Nice, France (Booth 88, Hall 2) - 17th May 2005

Arantech™ (www.arantech.com), the world’s leading provider of end-to-end mobile customer experience management (CEM) software for operators, today announced a new growth strategy to expand its global presence, having recently secured $10 million in a second round of private equity funding.

With the new funding, Arantech plans to expand its presence in the US and Asian markets and has appointed a Vice President North America, Cathal McGloin. Born in Ireland, Cathal was former CEO and founder of Performix Technologies and built the company into a leading vendor of Employee Performance Management Solutions with revenues in excess of $11m. Living in Boston, Cathal has been working in the US for a number of years and is a member of the North American Advisory Board of Smurfit Business School at University College Dublin, Ireland. Once the company has established a leadership position in the US market, it plans to expand into Latin America. Arantech also plans to grow its presence in Asia Pacific, having set up an office in Hong Kong in December 2004, to drive new business development and margin growth. The office is headed by Kervin Go, who has worked in the telecommunications industry for the past twelve years in Asia Pacific and Japan, working most recently for Dorado Software and Orchestream.

Arantech’s product suite – aranassure™ - is the only solution for wireless operators that addresses the entire customer experience management process to the level of the individual customer, corporate, service or location. AranAssure uses real-time data transaction flows and aggregation and modeling techniques for detailed and ranked analysis that guarantees measurable customer revenue growth and recommends optimal customer experience configurations that speed adoption of data services over any network and device.

Industry analysts have reacted positively to the company’s growth plans, viewing it as a positive advancement in customer experience management (CEM) software and the evolution of standards.

One of Arantech’s operator customers with over a million GSM subscribers and almost a million GPRS subscribers, gained significant value in just 12 months using aranassure™, increasing revenue by $12 million ($6.6 million in data services and $5.4 million in voice revenue and SMS). The operator’s ARPU increased by $6.3 as a direct result of using aranassure™ with return on investment reaching 450% in just one year.

Advised by Ion Equity, the company’s key investors include: Trident Capital, Ericsson, Cross Atlantic Capital Partners, Oyster Investment Funds and Enterprise Ireland. Woody Marshall, Managing Director, Trident Capital said,

“We decided to invest in Arantech because of their strong management team, tangible customer traction and world class partnerships. Arantech is well positioned to be the leader of the growing Customer Experience Management category. Arantech is one of the most impressive companies that we have encountered and has demonstrated their leadership in terms of innovation, product engineering and international expansion.”

Mr. Brendan McDonagh, CEO of Arantech said, “Our recent funding provides for a broader customer reach and an expanded global footprint which will enable us to solidify our position as the world leader in CEM software solutions and standards. Our vision is to be the defacto standard solution for Operators worldwide to use Customer Experience to drive revenue growth and market differentiation.”