Vodafone Ireland signals significant revenue growth and increased customer satisfaction.

TeleManagement World 2005, Nice, France (Booth 88, Hall 2) - 17th May 2005 - Arantech™, the world’s leading provider of mobile Customer Experience Management (CEM) software for operators, today announced that Vodafone Ireland, the leading mobile operator in Ireland, recorded a significant Return on Investment (ROI) in its first year using aranassure™ as their Service Management platform. The company also recorded significant improvements in GPRS and customer performance in a short period as a direct result of using Arantech’s software which enables Vodafone to ensure they continue to provide a superior customer experience for their subscribers.

Using technology from Arantech, Vodafone has introduced a truly customer-centric service management system based on every customer's experience of the network and within 12 month annualized ROI, increased ARPU, and cost savings from greatly increased customer management effectiveness. Root Cause Analysis (RCA) was reduced from hours to minutes and corporate account problem resolution improved significantly in a short timeframe.

aranassure™, the first CEM solution on the market, deployed at Vodafone Ireland in April 2003, uses real time data transactions flows, data aggregation and modeling techniques for detailed and ranked analysis that guarantees a measurable upward shift in customer revenue, user productivity and speedier adoption of data services. This solution has allowed Vodafone to differentiate itself in the market by ensuring the customer remains satisfied and by offering an objective measure of this satisfaction to corporate clients through Service Level Agreements (SLAs). It also enables proactive management of unacceptable customer experiences by providing the information needed to correct problems when they occur. This information, not currently available in other wireless networks, allows Vodafone to increase usage of services and reduce the operational cost of managing these services.

Liam Butler, Director of Networks, Vodafone Ireland commented,

"aranassure™ enables real-time monitoring of our customers experiences while using the Vodafone network. This knowledge allows us to quickly identify and solve problems before they affect customers and to offer proactive customer care, all to ensure that the experience associated with Vodafone’s total offering remains one of the highest quality. By implementing aranassure™, we expect to even further strengthen our position as Ireland’s most popular network.”

Brendan McDonagh, Co-Founder and CEO of Arantech said,

“We are delighted that Vodafone Ireland is seeing a significant return on investment using aranassure™ which is in turn leading to increased revenues and improved levels of customer satisfaction. In the highly competitive landscape of mobile telephony, we believe the winning formula is to focus on the customer. Vodafone Ireland has by their choice of aranassure™ proven that they intend to maintain their leading position in the Irish market place.”

Arantech’s product suite – aranassure™ - is the only solution for wireless operators that addresses the entire customer experience management process to the level of the individual customer, corporate, service or location. aranassure™ uses real-time data transaction flows and aggregation and modeling techniques for detailed and ranked analysis that guarantees measurable customer revenue growth and recommends optimal customer experience configurations that speed adoption of data services over any network and device.